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Privacy policy

Privacy Policy

Welcome. At Addie Belle (“we”, “us”, “our”), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, how we protect it, and the rights you have regarding your information.

This Privacy Policy applies to information collected through our website https://addie-belle.com, our mobile applications, and other online or offline services we operate, collectively referred to as the “Services.”

This policy is organized into sections so you can quickly find the information you need. If you have questions or need help exercising any of your privacy rights, contact our Privacy Team at info@addiebellesparkling.com.

1. Information We Collect

We collect information that helps us provide, personalize, secure, improve, and market our Services. The categories below explain what we collect, how we obtain it, and examples of the information involved.

1.1 Information You Provide Directly
  • Account & Registration Data: Name, email address, phone number, password, billing address, and shipping address.
  • Order & Transaction Data: Products ordered, order history, payment method metadata, promotional codes used, and shipping instructions.
  • Customer Service & Communications: Messages you send through support forms, emails, live chat transcripts, call recordings where applicable and with notice, and attachments you submit, such as receipts or documents.
  • Marketing Preferences: Opt-ins and opt-outs for newsletters, SMS messages, push notifications, and other preferences you select.
  • Event & Wholesale Inquiries: Company name, event date, headcount, venue, and tax or resale certificates when requested.
1.2 Information Collected Automatically
  • Technical & Usage Data: IP address, device type and model, browser type and version, operating system, referring and exit pages, timestamps, pages visited, clickstream information, interaction events such as adding products to a cart or completing checkout steps, and error logs.
  • Analytics & Performance Data: Session duration, bounce rates, conversion events, and other information collected through analytics platforms.
  • Cookies & Similar Technologies: Persistent and session cookies, local storage, web beacons, and similar technologies used for functionality, tracking, and measurement.
1.3 Information from Third Parties
  • Payment Processors: Limited payment metadata, such as confirmation tokens and transaction IDs. We do not store complete payment card details.
  • Third-Party Services & Integrations: Information provided by social networks, advertising platforms, email providers, shipping carriers, and business partners. This may include public social profile information when you grant permission.
  • Data Brokers & Public Sources: In limited circumstances, we may receive information from identity verification services, anti-fraud providers, or data enrichment sources to prevent fraud or verify the accuracy of information.
1.4 Sensitive Data

We do not intentionally collect sensitive personal data, such as information concerning race, religious beliefs, health status, or sexual orientation, except where it is strictly necessary for a specific and lawful purpose and only with explicit consent.

For example, you might disclose that you are pregnant in a testimonial. If you do, we will treat that disclosure sensitively and follow your instructions regarding its use or deletion.

2. How We Use Your Information

We use personal data to operate the Services, fulfill orders, support customers, improve our products and customer experience, and comply with legal obligations.

2.1 To Provide and Operate the Services
  • Process orders, payments, shipments, returns, and exchanges.
  • Manage accounts, preferences, and access to restricted content.
  • Provide customer support and send transactional communications, including order confirmations, shipping updates, and account notices.
2.2 To Improve Our Products & Services
  • Analyze website performance, product interest, and customer behavior to improve the customer experience and our product offerings.
  • Test new features and conduct A/B experiments involving messaging, page design, and product bundles.
2.3 Marketing & Personalization
  • Send marketing communications, promotional offers, and newsletters where you have provided consent.
  • Personalize product recommendations, content, and advertising on our website and through third-party platforms, subject to your preferences and opt-out choices.
2.4 Fraud Prevention & Safety

We may use personal information to detect, prevent, and investigate fraud, abuse, suspicious transactions, chargebacks, unauthorized account access, and other malicious activity.

2.5 Legal & Compliance

We may use information to comply with legal obligations, respond to lawful requests from public authorities, enforce our terms and policies, and protect our legal rights.

2.6 Analytics & Research

We may aggregate or anonymize information to generate insights, trends, and reports used internally or shared with business partners.

3. Cookies & Tracking Technologies

We use cookies and similar technologies across our Services. You can manage your cookie preferences through your browser settings or our cookie preferences center, where available.

3.1 Types of Cookies We Use
  • Essential or Strictly Necessary Cookies: These cookies are required for the shopping cart, checkout, security, and basic website functionality. They cannot be disabled without affecting the operation of the website.
  • Performance & Analytics Cookies: These cookies help measure website usage, performance, and errors. They may include services such as Google Analytics and are used to improve the customer experience.
  • Functional Cookies: These cookies remember preferences such as language and region and enable optional features such as saved addresses.
  • Advertising & Targeting Cookies: These cookies may be used by us and our partners to provide relevant advertisements, measure campaign performance, and understand how users interact with advertising.
3.2 Managing Cookies
  • Use the cookie banner or cookie settings panel to accept or reject optional cookies.
  • Change your browser settings to block or delete cookies. Please note that blocking essential cookies may prevent features such as checkout from working properly.

4. Third-Party Services & Partners

We use third-party companies to support and operate parts of our Services. These service providers may process personal information on our behalf as data processors.

Common categories of service providers include:

  • Payment Processors: Stripe, PayPal, or other payment providers. We do not store your complete payment card numbers; payment tokens may be used instead.
  • Shipping & Fulfillment Providers: Shipping carriers, warehouses, and fulfillment partners that receive shipping details to deliver orders.
  • Analytics & Marketing Platforms: Services such as Google Analytics, advertising networks, and email service providers.
  • Customer Support Tools: Live chat and helpdesk systems that may store customer support communications and transcripts.
  • Security & Fraud Prevention Providers: Services that analyze transactions, account activity, and website behavior to help detect fraud or unauthorized activity.

We require service providers to safeguard personal information, use it only for authorized purposes, and comply with applicable privacy requirements.

5. Data Retention & Deletion

5.1 Retention Principles

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

5.2 Typical Retention Periods
  • Order & Transaction Records: Generally retained for seven years for tax and accounting purposes, subject to applicable legal requirements.
  • Account Data for Inactive Customers: Generally retained for three to five years following the last account activity, unless a longer period is required.
  • Support Tickets & Communications: Generally retained for two to five years.
  • Marketing Records & Consents: Retained until consent is withdrawn, plus a reasonable period for recordkeeping and auditing.
  • Analytics Data: Aggregated information may be retained for varying periods. Raw analytics logs may typically be retained for approximately 25 to 26 months unless otherwise configured.
5.3 Deletion & Anonymization

When applicable retention periods expire, we delete or anonymize personal information. Certain backup copies may remain for a longer period for disaster recovery purposes, but access is restricted and the information is removed according to internal retention schedules.

6. Security Measures

We use administrative, technical, and physical safeguards designed to protect personal information.

  • Transport & Encryption: TLS and HTTPS are used to protect information transmitted through our website.
  • Encryption at Rest: Encryption may be used where practical for stored sensitive information.
  • Access Controls: Role-based access and least-privilege principles are used for employees and contractors.
  • Monitoring & Auditing: Administrative activity and access may be logged and reviewed.
  • Third-Party Assessments: Vendors may be subject to security reviews and contractual security requirements.
  • Incident Response: We maintain incident response procedures and notification processes.

Although we strive to protect personal information, no system is completely secure. If a security incident affects your personal information, we will notify you and relevant authorities as required by applicable law.

7. International Data Transfers

Addie Belle is based in the United States. Your personal information may be processed in countries outside your country of residence, including by service providers located in the United States or European Union.

Where required, we rely on appropriate safeguards for international transfers, including:

  • Adequacy decisions, where applicable;
  • Standard Contractual Clauses; or
  • Other lawful transfer mechanisms permitted by applicable law.

For questions regarding international data transfers, contact info@addiebellesparkling.com.

8. Legal Basis for Processing Under the GDPR

Where the General Data Protection Regulation applies, we process personal information based on one or more of the following legal grounds:

  • Contractual Necessity: Processing necessary to perform a contract, including processing and fulfilling an order.
  • Legal Obligation: Processing necessary to comply with applicable laws and regulatory requirements.
  • Legitimate Interests: Processing for purposes such as fraud prevention, website improvement, and direct marketing to existing customers, where those interests are appropriately balanced against your rights.
  • Consent: Processing based on your explicit consent, including when you subscribe to marketing communications.
  • Vital Interests: Processing necessary in rare circumstances involving a medical or other serious emergency.

We document the legal grounds used for processing. For information regarding the legal basis that applies to your personal information, contact info@addiebellesparkling.com.

9. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, Services, or legal requirements. When changes are made, we will publish the revised policy with a new “Last Updated” date.

For material changes, we may provide advance notice through the website, email, or another reasonable communication method.

10. Contact Us

If you have questions about this Privacy Policy, how we process personal information, or how to exercise your privacy rights, contact us at:

Addie Belle Privacy Team
Email: info@addiebellesparkling.com